{"id":801,"date":"2024-07-14T22:41:39","date_gmt":"2024-07-14T20:41:39","guid":{"rendered":"https:\/\/www.vav.dk\/da-dk\/?p=801"},"modified":"2025-07-01T18:31:32","modified_gmt":"2025-07-01T16:31:32","slug":"13-aar-i-traek-bmw-er-nummer-et-paa-kundetilfredshed","status":"publish","type":"post","link":"https:\/\/www.vav.dk\/da-dk\/13-aar-i-traek-bmw-er-nummer-et-paa-kundetilfredshed\/801\/","title":{"rendered":"13. \u00e5r i tr\u00e6k: BMW er nummer et p\u00e5 kundetilfredshed"},"content":{"rendered":"<p>Resultatet af \u00e5rets kundetilfredshedsunders\u00f8gelse i bilbranchen er netop afsl\u00f8ret. Igen i \u00e5r lander BMW p\u00e5 en samlet f\u00f8rsteplads med 915 indekspoint ud af 1.000 mulige. Ligeledes vinder BMW igen Loyalty Award for at have de mest loyale kunder.<\/p>\n<p>P\u00e5 de tre f\u00f8rste pladser fordeler indekspointene sig s\u00e5ledes: BMW 915, Toyota 913, Mercedes-Benz 900.<\/p>\n<p>\u201dAt st\u00e5 \u00f8verst p\u00e5 podiet for trettende \u00e5r i tr\u00e6k er ikke kun en \u00e6re, men ogs\u00e5 et klart bevis p\u00e5 vores teams h\u00e5rde arbejde og dedikation\u201d, siger administrerende direkt\u00f8r Jan Askholm hos BMW Danmark og forts\u00e6tter:<\/p>\n<p>\u201dJeg er superstolt og meget taknemmelig over den tillid, vores kunder viser os \u2013 og den enorme indsats, der bliver gjort hver dag i de autoriserede BMW butikker og v\u00e6rksteder for at yde den bedst mulige kundeoplevelse. Vi er yderst opm\u00e6rksomme p\u00e5, at det kr\u00e6ver dagligt h\u00e5rdt arbejde at fastholde f\u00f8rstepladsen og vi vil g\u00f8re alt, vi kan for fortsat at g\u00f8re os fortjent til vores kunders tillid\u201d.<\/p>\n<figure id=\"attachment_810\" aria-describedby=\"caption-attachment-810\" style=\"width: 1260px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vav.dk\/da-dk\/wp-content\/uploads\/2024\/07\/jan-askholm.jpg\" alt=\"\" width=\"1260\" height=\"840\" class=\"size-full wp-image-810\" srcset=\"https:\/\/www.vav.dk\/da-dk\/wp-content\/uploads\/2024\/07\/jan-askholm.jpg 1260w, https:\/\/www.vav.dk\/da-dk\/wp-content\/uploads\/2024\/07\/jan-askholm-300x200.jpg 300w, https:\/\/www.vav.dk\/da-dk\/wp-content\/uploads\/2024\/07\/jan-askholm-1024x683.jpg 1024w, https:\/\/www.vav.dk\/da-dk\/wp-content\/uploads\/2024\/07\/jan-askholm-768x512.jpg 768w, https:\/\/www.vav.dk\/da-dk\/wp-content\/uploads\/2024\/07\/jan-askholm-630x420.jpg 630w, https:\/\/www.vav.dk\/da-dk\/wp-content\/uploads\/2024\/07\/jan-askholm-150x100.jpg 150w, https:\/\/www.vav.dk\/da-dk\/wp-content\/uploads\/2024\/07\/jan-askholm-696x464.jpg 696w, https:\/\/www.vav.dk\/da-dk\/wp-content\/uploads\/2024\/07\/jan-askholm-1068x712.jpg 1068w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><figcaption id=\"caption-attachment-810\" class=\"wp-caption-text\">Administrerende direkt\u00f8r Jan Askholm hos BMW Danmark (Foto: BMW \/ PR)<\/figcaption><\/figure>\n<h3>AutoIndex<\/h3>\n<p>I \u00e5rets f\u00f8rste m\u00e5neder besvarede 22.000 bilejere flere end 120 sp\u00f8rgsm\u00e5l i AutoIndex-unders\u00f8gelsen om bl.a. deres bil, forhandler og v\u00e6rksted. Svarene er indsamlet og bearbejdet af konsulenthuset Loyalty Group.<\/p>\n<p>Bilejerne har givet deres svar p\u00e5 en skala fra 1 til 7, og de er efterf\u00f8lgende omregnet til indekspoint op til 1.000. Det samlede resultat g\u00e6lder for biler, der er op til fire \u00e5r gamle og er en v\u00e6gtet sum af fire kategorier: vurdering af bilen (40 procent) og vurdering af forhandler, v\u00e6rksted og loyalitet over for bilm\u00e6rket (hver 20 procent).<\/p>\n<p>Unders\u00f8gelsen gennemf\u00f8res af Loyalty Group i de tre skandinaviske lande.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW indtager for trettende \u00e5r i tr\u00e6k den samlede f\u00f8rsteplads i kundetilfredshedsunders\u00f8gelsen AutoIndex.<\/p>\n","protected":false},"author":2,"featured_media":809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biler"],"_links":{"self":[{"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/posts\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":1,"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"predecessor-version":[{"id":1078,"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/posts\/801\/revisions\/1078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/media\/809"}],"wp:attachment":[{"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/categories?post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vav.dk\/da-dk\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}